FunEmpire Australia Blog

8 Best PR Agency Melbourne Has To Offer [2023]

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PR Agency Melbourne

Best PR Agency Melbourne
Best PR Agency Melbourne

You may be aware of public relations as a strategic communications strategy, but you should consider the value-added benefits of public relations when it comes to managing the overall image and reputation of your firm. The most prominent benefit of public relations arises from its effectiveness in establishing transparent and trustworthy connections with customers. Public relations firms understand the importance of planning for all public relations scenarios, including when calamity strikes a client and how to begin preparation for any event. This is why you should be aware of the best PR agency Melbourne has to offer.

1. CPR Communications & Public Relations

Key ServicesStrategic Communications | Issues Management | Government Relations | Media Relations | Digital & social media
Address5/71 Collins St, Melbourne VIC 3000, Australia5/71 Collins St, Melbourne VIC 3000, Australia
Phone+61 3 9654 4799
Operating Hours8:30AM – 5:30PM Mondays – Fridays

The consultants at CPR have decades of expertise in media, politics, problem management, public policy, and program administration. Their knowledgeable and well-connected advisors understand their customers’ environments because they have lived in them. Their team is made up of the best journalists, corporate affairs executives, public relations directors, and program managers in Australia. This implies that former journalists provide media assistance to CPR, while former politicians and political consultants provide political guidance. They cultivate stakeholder connections and translate organizational goals into public and government communication. They educate and enlighten the public, as well as create projects and policy suggestions. This is why they are one of the top PR agency Melbourne has to offer.

Key Differentiators:

  • Expertise in public policy and program administration
  • Experienced team of consultants
  • Connections with prominent media and political figures

Customer Testimonial:

“CPR has been an excellent partner in helping us navigate through a very difficult and challenging time for our organization. Their team’s deep understanding of the policy environment, their extensive networks, and their ability to provide strategic advice was invaluable.”

Ryan Hamil

2. Progressive PR & Communications

Key ServicesBranding & Positioning | Strategy | Engagement & Activation | Media Relations | Social
Address67 Victoria Ave, Albert Park VIC 3206, Australia
Phone+61 3 9696 6417
Operating Hours9:45AM – 5PM Daily

They reverse engineer tales rather than telling them. They assist you in joining and shaping the discourse that is already taking place in the media, on social media, and in living rooms throughout the country. They are aware of their discussions since they converse with them on a daily basis. Since 1999, they have assisted clients with crowdfunding, raising awareness about climate change, saving animals, reusing and recycling, encouraging children to read, protecting individuals from abuse, and advocating for healthy food and safe play. They have provided immediate assistance to families in need, staged gala dinners, and helped raise millions of dollars. This is why they are one of the top PR agency Melbourne has to offer.

Key Differentiators:

  • 17 years of experience
  • Reverse engineering approach to PR
  • Engages in conversations with media on a daily basis

Customer Testimonial:

“Great agency that we love working with at Therightfit highly recommended professional team that think outside the box in the campaigns they deliver. Highly recommend!”

Taryn Williams

3. Edelman Public Relations

Key ServicesB2B Marketing | Brand Journalism | Branded Entertainment | Business Transformation | Community Management | Crisis & Reputation Risk | Digital Transformation | Development & Production | Influence Marketing | Media Relations | Medical Communications
Address303 Collins St, Melbourne VIC 3000, Australia
Phone+61 3 9944 7600
Operating Hours8:30AM – 5:30PM Mondays – Fridays

Edelman is a worldwide communications agency that works with companies and organizations to help them evolve, promote, and defend their brands and reputations. Their 6,000 employees in over 60 offices provide communications strategies that enable their clients the confidence to lead, act with clarity, and gain the long-term trust of their stakeholders. They create strong ideas and tell compelling tales that move at the pace of news, have an immediate impact, influence culture, and ignite movements. They have been an independent, family-run business since Dan Edelman founded them in 1952. This is why they are one of the top PR agency Melbourne has to offer.

Key Differentiators:

  • 60 offices worldwide
  • 6,000 employees
  • Independent and family-run business

Customer Testimonial:

“I have worked with Edelman for over 10 years on a variety of global reputation management issues. They are the best in the business – creative, strategic and thoughtful.”

Michael Sitrick

4. Flourish Creative Agency

Key ServicesContent Creation | Public Relations | Celebrity & Influencer Relations | Creative Strategy | Brand Positioning | Media Relations | Crisis Communications
Address1-2/28 Down St, Collingwood VIC 3066, Australia
Phone+61 3 9092 8437
Operating Hours9:30AM – 6PM Mondays – Thursdays | 9:30AM – 7PM Fridays | 9:30AM – 7:30PM Saturdays | 9:30AM – 5PM Sundays

They make it their business to know and comprehend their clients’ goals. They develop smart, personalized campaigns that achieve game-changing results and maximum impact for their clients. They are a communications firm that means business. Flourish works hard and thinks big with purpose, passion, and tenacity. They work in a variety of industries, including entertainment, technology, travel, business, lifestyle, sport, non-profit, and health. They are establishing a new benchmark for what a company may expect from their communications staff. They have a passion for storytelling and will get your message seen, heard, and felt by your target demographic. This is why they are one of the top PR agency Melbourne has to offer.

Key Differentiators:

  • Communications firm that means business
  • Establishing a new benchmark for what a company may expect from their communications staff
  • Passion for storytelling

Customer Testimonial:

“What a creative and professional experience working with Pauline and the team at Flourish from conception to completion!”

Marnie Haddad

5. Believe Advertising & PR

Key ServicesPublic Relations | Advertising | Event Marketing & Planning
AddressSuite 303, Level 3, 9 Bronte Rd Bondi Junction, 2022
Phone+61 2 9388 0033
Operating Hours24 Hrs. Daily

Believe Advertising is a public relations and advertising firm that has a long history of working with clients and the press. Believe’s team is made up of seasoned senior executives that are dedicated to providing the best outcomes for your business. Adrian Falk, the Director of Believe Advertising, has over 20 years of experience in the sector and a love for public relations, advertising, and marketing. Through smart, creative, and integrated campaigns, they assist corporations and people with their public relations needs. This is why they are one of the top PR agency Melbourne has to offer.

Key Differentiators:

  • 20 years of experience
  • Smart, creative, and integrated campaigns

Customer Testimonial:

“Adrian and the team at Believe Advertising are outstanding communicators who deliver great results. They have a deep understanding of how to use media relations to achieve objectives.”

Tony Ryall

6. FireWorks PR & Events

Key ServicesPublic Relations | SEO Marketing | Content Marketing
Address1800 E Lambert Rd., Suite 106, Brea, CA 92821
Operating Hours9AM – 5PM Mondays – Fridays

Firecracker PR was founded with one goal in mind: to make its clients noticed. They are a group of operators. There are no tiers of pricey VPs in this organization, which is structured like an agile startup. Every team member has certain responsibilities. That means greater value and outcomes for you. They have team members who were reporters before turning to the Dark Side. They are dead set on achieving success. Big box agencies are all about paperwork and presentations. They function more like legal firms. Tech firms have no time to squander, so they don’t. This is why they are one of the top PR agency Melbourne has to offer.

Key Differentiators:

  • No tiers of pricey VPs
  • Greater value and outcomes
  • Reporters turned to the Dark Side

Customer Testimonial:

“Kathy and the Fireworks crew are an absolute dream team! They’re a passionate, hardworking, creative team that understand every facet of the food and wine industry. Kathy is an absolute master at her craft and executes any job seamlessly. I honestly cannot recommend them highly enough.”

Sarah Duke


Key ServicesDigital Strategy | Search Engine Optimization | Public Relations | Reputation Management | Reputation Monitoring
Address1440 Main St. Sarasota, FL 34237 Melbourne
Phone+61 4 1732 1949
Operating Hours7AM – 7PM Mondays – Saturdays

NetReputation’s mission is to give world-class Online Reputation Management Services to its clients by leveraging cutting-edge technology and methods. They strive to recover, improve, or establish a positive internet reputation for organizations and individuals using different approaches. NetReputation was launched in 2014 by Adam Petrilli, a results-driven leader devoted to promoting individual and corporate success on the web. Their award-winning approach and team of online reputation management experts enable us to erase, conceal, restore, and monitor your online presence. Within their first two years, they were acknowledged for our company’s success by some of the world’s leading business periodicals. This is why they are one of the top PR agency Melbourne has to offer.

Key Differentiators:

  • Online Reputation Management Services
  • Cutting-edge technology and methods
  • Award-winning approach

Customer Testimonial:

“High integrity company. Very professional. I highly recommend Net Reputation.”

Sarah Piazza

8. Michelson Alexander

Key ServicesPractical Advice | Timely, Hands-on Support | Clarify Your Purpose and Objectives | Navigate Obstacles
AddressLevel 3/330 Little Collins St, Melbourne VIC 3000, Australia
Phone+61 3 7020 3126
Operating Hours7:30AM – 6PM Mondays – Fridays

They are a full-service strategic communications business with extensive network connections. Michelson Alexander is a committed group of professionals that thrive in providing decisive counsel and implementation in high-stress situations. There is no other business that can compete with their skill in delivering high-impact communications support at the intersection of policy, politics, and public affairs. Michelson Alexander’s team provides customers with high-quality help for their most challenging challenges, drawing on a depth of expertise in strategic communications, social impact, and stakeholder engagement. Their objective is to create measurable social impact. This is why they are one of the top PR agency Melbourne has to offer.v

Key Differentiators:

  • Full-service strategic communications
  • Extensive network connections
  • Decisive counsel and implementation

Customer Testimonial:

“Michelson Alexander is a true partner in every sense of the word. They are creative, innovative and always puts their clients first. I would recommend them to anyone looking for a top-notch communications firm.”

Jeff Catford

PR Agency Melbourne

Overall, the answer to whether you require an independent public relations firm is straightforward. Yes. An independent public relations agency saves money and time because they have the experience and know how to use the tools necessary for your public relations campaign to succeed, and having them perform the public relations allows you to focus on what you do best – your business. We hope this helps you identify the best PR agency Melbourne has to offer.

If you’re looking for more recommendations, you can check out our other posts below:

Rachel Tan - FunEmpire

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Rachel Tan is the editor at FunEmpire Media Australia. She has over 8 years of experience in the media industry discovering the best local businesses, places and things to do in Australia. From lifestyle, entertainment, food, travel, education and more, Rachel is a trusted source to curate the very best Australia has to offer.