Successful Ways to Create an Incentive Event That Will Drive Sales

Incentive Event (Credit: Unsplash)
Incentive Event (Credit: Unsplash)

Incentive Event

If you're looking to drive sales for your business, then you need to create an incentive event! An incentive event is a special promotion or sale that is only available for a limited time. This type of event is a great way to get customers excited about your products and services, and it can be a major boost for your bottom line.

In this blog post, we will discuss the best ways to create an incentive event that will drive sales for your business.

1. Know Your Goal

What the event is genuinely seeking to achieve must be clear to your sales team. For instance, is the objective to increase agreements closed in the first two weeks of the month or to boost sales of a certain product? Be clear about the incentive's goal and concentrate on ensuring that it encourages the behavior(s) that will help you reach it.

2. Give away Gift Cards

Incentive Event - Gift Card (Credit: Unsplash)
Incentive Event - Gift Card (Credit: Unsplash)

These non-cash rewards are arguably the most prevalent ones. Gift cards provide sales representatives a tangible reward to aim for, even though they are still formally monetary incentives. By allowing sales representatives to choose the gift card of their choice, you may give your reward a bit more flair.

3. Learning Opportunities

Many employers give staff members the chance to take workshops, seminars, etc. to learn more about their particular field or even a skill unrelated to their employment. Since many conferences and professional development programs have gone virtual, it's even simpler to discover sessions to attend this year.

4.  Entertainment

Incentive Event - Entertainment Tickets (Credit: Unsplash)
Incentive Event - Entertainment Tickets (Credit: Unsplash)

Tickets for the major event seat in the front row for their preferred band. a two-person romantic meal.

Because these are the activities your reps would like to pursue but might not be willing to spend money on for themselves, entertainment incentives are effective motivators.

Naturally, in these situations, you might need to get a little more inventive with your entertainment choices. For instance, a fancy supper at home with food delivery services may take the place of that beautiful night out.

5. Subscription Boxes

Now more popular than ever, subscription boxes provide tailored goods that are sent to your house for enjoyment. Given that you can give your reps the things they enjoy while keeping a safe distance from them, this is a great option for sales teams that are now operating remotely during the crisis.

6. Try Using Group Incentives

Group incentives are great since they enable you to quickly fill all of your seats. They also make the most of your events' social aspects. People are compelled to attend your event when they see all of their buddies showing up together.

7. Offer Discounts

Incentive Event - Coupon Discounts (Credit: Unsplash)
Incentive Event - Coupon Discounts (Credit: Unsplash)

Discounts are a fantastic additional incentive for events. The oldest incentive now in use is most likely this one. Price incentives have been employed by marketers for ages, from nightclubs that provide early-bird discounts to store vouchers.

8. Food and Beverage

Ideas for food and drinks also work well as rewards. Consider giving your team incentives like a team meal, a subscription box in the mail, or attendance at a team-related food or drink event.

Incentive Event

Creating an incentive event is a great way to increase sales, but it's important to make sure that the event is properly planned and executed. By taking the time to create a well-rounded event, you'll be able to ensure that your employees are motivated and that your company achieves its sales goals.

With a little planning and preparation, you can create an incentive event that will help your business reach new heights.

Interested in more articles to read? Check out more of our blog posts down below:

Creative workshops and team-building activities you should try: