How to Plan Your Corporate Incentive Events Plus 7 Best Tips To Choose Your Destination

Incentive Events

When it comes to corporate incentive events, many business owners feel overwhelmed. It can be difficult to choose the right destination, especially if you've never done this before.

Incentive Events (Image Credit: Pexels)
Incentive Events (Image Credit: Pexels)

In this blog post, we will outline a few tips on how to choose destinations for your inventive events, that will help make the process a little bit easier. Keep in mind that every company is different, so you may need to tailor these tips to fit your specific needs.

But overall, following these guidelines should put you on the right track!

1. Who will attend?

In order to select a destination for incentive events, create an audience-focused program, you must be aware of your key personalities. Are your staff more at ease doing a Tate Modern tour, sailing the Mekong, or going wine tasting in Napa? Analyze your demographics before creating your audience personas.

2. What are the personalities of the attendees?

For instance, is your audience a collection of seasoned performers who enjoy luxury and leisure? Or is this a younger sales team that values excitement and a good time more than sophistication? You could prefer a quiet retreat to an intense metropolitan adventure. Choose a sun-and-fun location that can accommodate a full itinerary and dynamic event design if you want to provide your visitors with poolside service and a wide range of activities.

3. How can you reach your destination?

This is a major issue. How will participants arrive at the venue for the incentive event? The optimum location is one with a large number of airline options and an international airport. How long do the journeys take? Will there be several stops on the way there?

Incentive Events - Transportation (Image Credit: Pexels)
Incentive Events - Transportation (Image Credit: Pexels)

Additionally, once you're there, don't forget about transportation. Some cities offer many different transportation alternatives and are relatively walkable. Others will require ground transportation to and from the airport as well as for outings, which you will need to account for.

4. What season are you traveling?

Every aspect of your event design can be dramatically impacted by the time of year you visit. Every place has different requirements in terms of the weather, holidays, and cost. Although any country can be beautiful at any time of year, it will be difficult to find a good hotel during the winter.

For obvious reasons, you should take hurricane and typhoon seasons into account while choosing tropical locations. Holidays like Chinese New Year can have a significant impact on travel to various Asian countries. Of course, the most expensive periods to visit any location are also the best times to do it. If you play your cards right, off-peak vacation periods might provide fewer crowds, more hotel space, and reduced prices. Consult with your travel planners to integrate all of these elements when aiming for a specific time of year.

5. How can you stay connected?

Technology has become a way of life, even when things are quiet. Although you can stay connected in the majority of places on the earth these days, tech capabilities and cost are still important factors to take into account when planning your program. The ability to stay connected at a hotel, resort, or cruise ship can be a priority you shouldn't overlook when connecting this to your business goals for the trip.

You'll need bandwidth, dependable connectivity, and perhaps even quiet workplaces if your travelers have connectivity expectations, such as the need to stay in touch with their family at home or carry on with their employment. This will ensure that everyone is content and productive.

6. What activities will you do?

Most cities provide a wide variety of tours and entertaining activities. Each city has a specialty, from wine tastings and performances to helicopter tours over breathtaking landscapes like the Grand Canyon. New York is famed for its fashion and drama, whereas Chicago is known for its architecture and cuisine. Singapore has unique activities, like Poolball, Neon Laser Tag, or Combat Archery. Pick a city where there is something for everyone to enjoy.

7. What is the purpose of the event?

You should be aware of the event's or meeting's purpose before doing anything else. Is this a high-profile executive meeting where the future of the company will be discussed? Is this a retreat for establishing employee teams? A trip as a reward for outstanding sales performance? Los Angeles, Miami, or Austin might be the finest cities for a business gathering, while Denver or Milwaukee would be good places for a more laid-back or team-building event.

Incentive Events

Choosing a destination for your corporate incentive trip can be difficult, but it's important to make sure that the location is right for your company. In this blog post, we have outlined a few tips that should help you choose the right destination. Keep in mind that every company is different and you may need to tailor these tips to fit your specific needs!

Don't forget to check out more of our articles about team building, travels, and celebrations down below: