FunEmpire Singapore Blog

Best Local Bakeries and Confectioneries on Instagram

Bakeries and Confectioneries

Instagram is a perfect platform for online businesses who are looking to build customer relationships and reach a wider audience. This is beneficial to local bakeries and confectioneries as they can present their products through attractive and aesthetically pleasing photos! Audiences are able to reach businesses through popular hashtags too.

So, if you’re looking for the best local bakeries and confectioneries on Instagram check this list we’ve put together! These businesses offer treats perfect for parties and celebrations or packaged gifts to give anyone you have in mind! From elegant to healthy treats, you’ll surely follow or save them in your collection by the end of this article.

But before we get there, if you’re looking to hold a party or have a celebration, do check out the following links below! Whether it’s a birthday party you’re planning for or more, we’ve got you covered!

1. Folks and Stories

folks and stories - bakeries and confectioneries
Folks & Stories – Soft Baked Cookies
Key Services:Soft-baked Cookies; Sablé Cookies
Website/ / @folksandstories
Address:Blk 163 Stirling Rd, #01-1238, Singapore 140163
Phone:8840 1330
Operating Hours:Monday to Friday, 11 am – 6 pm; Saturday 11 am – 4 pm (do note that our walk-in is closed until further notice)

Folks & Stories is a baked goods company and creative studio based in Singapore that is inspired by people around them. Folks & Stories love to explore classic and novel sweets, to incorporate rustic baking style, to develop interesting flavour profiles and to bring joy and meaning to gifting.

Some all time favourites to check out from Folks & Stories are the N°1 SALT OF THE EARTH​ and N°6 CURIOUS MERRYMAKER for $3.90 and more.

Key Differentiators:

  1. Use of only french butter, Belgian chocolate couverture and Australian cream cheese in treats
  2. All confections made with only natural ingredients and absolutely no artificial flavouring or colouring
  3. Cares a lot about the taste of baked goods and love their cookies with textural contrast (crunchy and soft). Teacakes (tender & moist) and blondies/brownies (chewy & fudgy).

2. Fusspot & Foodie

fusspot and foodie - confectioneries
Fusspot & Foodie
Key Services:Healthy kid friendly catering with allergen free options | Frozen product range
Website/ / @fusspot_and_foodie
Address:183 Jalan Pelikat
Phone:+65 8444 1183
Operating Hours:9 am – 7 pm

Fusspot & Foodie is Singapore’s first kid-focused food business that is on a mission to make eating healthy easy and fun for kids and their families. As a mum-led business their goal is simple – replace unhealthy junk that kids eat at parties with fresh, flavourful, healthier options that look and taste amazing.

Their experience with party catering has offered us a unique insight and expertise in the kind of food kids love, which inspired Fusspot & Foodie to create their own line of ready-to-eat food products for kids.

Wholesome food made with high-quality ingredients and healthy cooking methods is the core of their business values. Their food and products do not contain any artificial preservatives, flavourings, food colour, refined sugar or msg. In short, F&F is committed to offering Singaporean mums convenient food options for their kids without the compromise on health and taste.

Do check out their healthy confectioneries and treats like Almond, Oat and Chia Cookies, Blackbean Brownies, Cardamom & Cranberry Banana Bread and many more.

Key Differentiators:

  1. First-of-its kind food business in SG that offers healthy kid-friendly and allergen-free catering menus + in house healthy product range.
  2. Nutritious, healthy food hand made in small batches to ensure quality
  3. Raising awareness about kids health and nutrition, fussy eating, raising healthy kids through social media content

Customer Review:

As a working mom of two the F&F products area such a time and mind save! They’ve made lunch box prep a breeze for both me and my helper as it doesn’t need much planning. Both my daughters enjoyed the food and especially the treats, which are healthy and amazing! We’ve been such big fans of Fusspot & Foodie for all our kiddy birthday parties and lunch boxes. The food is healthy, tastes utterly divine and looks so good!

3. In The Brick Yard

in the brick yard - bakeries
In The Brick Yard
Key Services:Fluffy Siew Dai chiffon whole cakes
Website/ / @inthebrickyard
Address:11 Hamilton Road Singapore 209182
Phone:8288 0402
Operating Hours:Tues to Sun 11 am to 5 pm for pre-order pickup timings.
Our website restocks daily at 9 am for ordering except for Mondays.

“We grew up here on this island, surrounded by all the familiar flavours of our home, each on our individual food journeys before we converge into 1 path that we pledged forever to. These rich flavours follow us to the one thing we are good at making – CAKES! Our stories & lives are baked into each cake, baked like how we would for our loved ones – with less sugar, all-natural flavours & colours.

We hope these slices take you back to your own special memories of this shared home. Tell us your story! Who knows? It could inspire our next bake!” – Love, D & J (Owners of In The Brick Yard)

Key Differentiators:

  1. Siew Dai chiffon whole cakes in all-natural colours and flavours – fluffy light and easy to eat.
  2. In the Brick Yard believes in celebrating local – working with local ingredients and doing feature months with local icons and baking cakes for them to support local charities
  3. They believe in spreading happiness through cakes – shares openly their struggles in pregnancy and mental health. Through the bakery, they also spoke to many people and used a platform for them online to talk about their difficult journey. In the Brick Yard hopes to help everyone achieve positivity, peace and joy through their bakery!

Customer Review:

Some friends and I were saying how in recent years, one of the highest compliments we can give a dessert is “Wah. Not too sweet,”. All of these. Were not too sweet. But SOOOO much flavour.


4. Baker V

baker v
Baker V
Key Services:Dessert tables, customized bakes
Website/IG: / @bakervsg
Address:28 Jalan Bukit Merah, #01-4470, Singapore 152028
Phone:9021 2206
Operating Hours:Tues – Sun; 10 am – 6 pm

Baker V is a cake shop that started in 2016, specialising in dessert table and customised bakes. Dessert table has become a trend since then and is perfect to sweeten up any celebration occasions. Baker V’s dessert tables are popular for birthday parties, weddings, baby showers, company anniversaries and product launches.

They have served clients like Shoppee, M1, The Singapore Women’s Weekly, Thomson Medical, Ucommune, Swarovski. Their product ranges from cakes to cupcakes, tarts, and macarons. It can be stressful to decorate and plan for a dessert table on top of the other planning aspect of the event or party. So leave it to Baker V to do the magic and enjoy your celebration day. There’s definitely something for everyone!

Key Differentiators:

  1. One-stop bakery for the dessert table, decoration and customised bakes
  2. Service with a personal touch
  3. Affordable range of product and services

5. LÉLE Bakery

LeLe Bakery - Money Gold Coins - online business
LÉLE Bakery – Money Gold Coins
Key Services:Customised Cakes/Gourmet, Artisan Cakes and Mini Bites
Website/ / @lelebakerysg
Address:451 Joo Chiat Road, #01-03, Singapore 427664
Phone:8776 1510
Operating Hours:10 am – 7 pm

LÉLE is Singapore’s leading customised bakery that specialises in customised buttercream cakes, macarons, desserts and dessert bar. Currently run by Pastry Chef Ean Cheong. He believes in serving quality products with unique experiences to his customers.

LÉLE supplies cakes and macarons to cafes, retailers, as well as catering companies. They also provide corporate gifts and dessert tables for events and parties. All products are handcrafted personally by their chefs. They do not use pork or lard in their products. Orders are subjected to availability of the bakery.

Do check out this bakery and the confections available!

Key Differentiators:

  1. Specialized in both fluffy sponge cake and cakey butter cake cater to different groups of consumer
  2. Less Sweet, Unique design, Flavour rotation
  3. Fast purchase, Friendly service

Customer Review:

Great experience with Léle Bakery! The team was super patient with my queries and requests 🌟👍🏼 Ordered a cake (white choco and vanilla flavoured) for my parents during the circuit breaker period and was a pretty rushed order given the circuit breaker restrictions but the cake turned out amazingly good and tasty 🤤🎂 Delivery was prompt and on time too. The team was really friendly, 101% recommended to order your cakes from them! 👍🏼👍🏼👍🏼

6. Whisked

whisked - bakeries and confectioneries and online business
Whisked – Dalgona Cake Jars
Key Services:Dalgona Cake Jars, Durian Basque Burnt Cheesecakes, Customized Buttercream Cakes/Cupcakes
Website/ /
Address:Block 5 Everton Park #01-22 Singapore 080005
Operating Hours:N/A – By appointments only, strictly no walk-ins.

Whisked is a local bakery that does customized cakes and desserts for birthdays, weddings, and many more! Their mission at Whisked is to satisfy everyone’s dessert cravings with their bakes and confections! Be it a whole birthday cake, a small cupcake, or just a tiny cake jar – Whisked loves it when they see smiles on customers’ faces!

Besides that, the team at Whisked LOVES to come up with creative and unique ideas that most people have not heard of, and some of these ideas became what they are known for! Such as Money Pulling cake and Dalgona cake jars.

Key Differentiators:

  1. The first in SG to have Dalgona cake jars and in 4 different flavours – Coffee, Milo, Thai Milk Tea and Matcha!
  2. Known for our Signature Money Pulling cake
  3. Specialize in buttercream cakes

Customer Review:

Hi dear! just wanna leave a review, the cake was amazing! especially the appearance and layout were accurate & was exactly what im planning for! I’m really thankful & grateful to work with you, the guests also did enjoy the cake! thanks for the reassurance, patience towards me & also reaching towards my needs. the information you gave was also detailed & the cake was indeed yummy, my boyfriend likes the mini surprise from me too! I’m so so happy & I hope to work with you again! thank you, may 2020 bring more business and may everything also go smoothly on your side.

7. J Petite Patisserie

J Petite Patisserie - online business
J Petite Patisserie
Key Services:Customized cakes and less sweet cakes
Website/IG: / @jpetite.patisserie
Address:The Promenade @ Pelikat 183 Jalan Pelikat #B1-57 Singapore 537643
Phone:9367 8308
Operating Hours:11 am – 6 pm daily

J Petite Patisserie is a small team of dedicated bakers that specializes in sponge cakes with cream that is less sweet, yet soft and fluffy as a different offering to the usual butter cakes for customized cakes, to cater to the local taste buds. J Petite Patisserie uses quality and fresh ingredients and bakes with love. They also love creating new flavour pairings and trendy cake designs for customers. All of their customized cakes are lovingly handmade with a lot of time and effort put in. They believe in providing quality products that customers deserve.

Key Differentiators:

  1. Light and fluffy sponge cake with cream that is less sweet
  2. Quality handmade customized cakes
  3. Unique and trendy designs

Customer Review:

J Petite Patisserie cake is one of the best cake that I ever ordered. The first try was a colleague’s happy who bought a Birthday cake for her and celebrated in the office. I was amazed by the detail level as good as an artwork created by an artist. In addition, the cake is super fluffy and soft. The sweetness level is just nice, not too sweet which is well-liked by all ages. Very positive experience. Just need to let J knows what you want, show her some sample photo or specific theme and let her decide the colour, she will recommend you something. I am glad that I have ordered from J Petite Patisserie for my friend’s Baby Full Month birthday and Mum’s birthday. I will definitely order again.

8. Simply Manja’s Delicacies

Simply Manja’s Delicacies - online business
Simply Manja’s Delicacies
Key Services:Home Based F&B
Website/ / @simplymanjasdelicacies
Address:157 Yung Loh Rd Singapore 610157
Phone:9029 1582
Operating Hours:9 am – 5 pm

Established since 2013, with a blend of passion and love, Simply Manja’s Delicacies offers various baked confectioneries from traditional to modern desserts, suitable to cater for any momentous occasions! Check out this home based online business and bakery on Instagram and Facebook! Some confections include Nutella Cheese Tartlets, Fruit Tartlets, Square Pandan Gula Melaka Cakes, Square Red Velvet Cakes and more.

Key Differentiators:

  1. 100% Muslim-owned Home-based business
  2. Offers a wide range of both Modern & Traditional Desserts
  3. Provides Islandwide Delivery

Customer Review:

Goodmorning kak! Your kueh-mueh masyaAllah, WE LOVE IT! The nagasari pisang and putri salat were perfect! My family and cousins love them so much! My husband even more. Thank you kak for making our majlis sweeter 💚 will most definitely not be our last time insyaAllah!

9. Nanatang

Nanatang - confectioneries and online business
Key Services:Custom cake and desserts / hands-on baking classes
Website/ / @nanatangbakes
Address:41 Kampong Bahru Rd, Singapore 169358
Phone:9199 8928
Operating Hours:10 am – 7 pm

Nanatang is a bakehouse and studio, specialising in creating magical celebration cake and delicious treats for gifting and surprising purposes. From Baby Shower Cakes to Wedding cakes to birthday cakes; Nanatang creates this beautiful memory for any special occasion. Nanatang also conducts masterclasses by professional local and international instructors. A place where they produce many master chefs!

Check out the various confections that Nanatang offers like cakes and desserts! Includes macarons, cupcakes and brownies, wedding and designer cakes and even customised cakes!

Key Differentiators:

  1. Always up to date with the latest cake trends
  2. Creates their own style of cake and highly customisable
  3. Invite professional chefs and instructors around the world to teach and share knowledge in our studio

Customer Review:

Nanatang has been with me for every special occasion in my life. From birthdays to celebrations and even for my wedding! Their desserts are always customizable and unique and not too sweet in general. My closed ones who have tasted their desserts are now using their service too because the ingredients are always of great quality. And nit to mention how beautiful and yummy the desserts turn out to be! Keep up the good work to the whole team at Nanatang! I will always continue to support 😊

Riastasia Sutejo

10. The Better Half

the better half - offline and online business
The Better Half – Tea Cakes
Key Services:Sale of bakes, coffee, and other beverages
Website/ / @thebetterhalfsg
Address:1 Everton Park #01-43 Singapore 081001
Phone:9248 7088 (WhatsApp only)
Operating Hours:Tuesday – Sunday, 10 am – 4 pm

Established by two passionate individuals, The Better Half is the birth of their dreams. They are “The Better Half” simply because they look at how bakes and coffees complement each other, thereby being each others’ better half. These individuals also happen to be each others’ better half!

After 1.5 years of running their bakery online since March 2018, they have now achieved their dream of establishing a bakery coffee shop where they can serve artisan bakes and speciality coffee offline. This allows everyone to step into their humble space feeling like home. Every bake and beverage The Better Half makes is carefully made from scratch with their bare hands. Thus putting authenticity and love into every knead and every fold – so as to provide honest and real fare.

Key Differentiators:

  1. Honest artisan bakes made and baked fresh from scratch in-house, paired with speciality coffee
  2. Operated by only 2 passionate individuals
  3. Cosy, humble and homely space smelling like a bakery coffee shop always!

Customer Review:

Delightful bakes and excellent coffee. Visiting pretty early in the morning, the place was totally empty, though still inviting. They were offering a special, cinnamon knots (which they were calling cinnamon rolls). The bread on the knots was spectacular: a delicate crumb that was neither too sweet nor too rich, perfectly accentuated by the cinnamon-sugar filling. I also tried two of their loaves, banana walnut and pear crumble. Both bakes were superbly executed: the banana was fragrant but not overwhelming, with the walnut offering the perfect complement in both texture and taste. The pear was delicate but still managed to make its voice heard through the other flavours, including the buttery (but again, not too rich) crumb topping. Plus they serve espresso-based coffee beverages, courtesy of PPP Coffee, one of my favourites. Definitely going back soon!

Josh Babcock

Bakeries and Confectioneries

And there you have it, the 10 Best Local Bakeries and Confectioneries on Instagram. Check out each of the featured online businesses on Instagram and their websites to find out more! With treats perfect for parties and celebrations or packaged gifts to give anyone you have in mind, we surely can’t resist ourselves from these bakeries and confectioneries.

If you know a business that is in need of help or you would recommend to others and more, let us know so we can feature them too! Contact us here!

If you have a birthday party or celebration you would like help in planning and executing, drop us an email at Check out more articles by The Fun Empire in the links provided below.

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