Influencer marketing is no longer confined to a certain business or demographic, with almost 8 out of 10 Australians utilizing social media. Influencers are a low-cost, highly personalized approach for marketers to reach their target demographic. However, as strong as it may be, it is vital to note that not all influencers are made equal, and there are several elements that might determine an influencer’s success or failure. This is why you should be aware of the greatest influencers Melbourne has to offer.
1. Chloe Morello
|Content||Beauty | Fashion | Lifestyle|
|Instagram Followers||2.65 million|
Chole Morello is an Australian vlogger who has a channel on YouTube under her own name. On her website, she discusses her beauty and fashion looks in addition to offering instruction on how to apply makeup and providing daily inspiration. On a weekly basis, she updates the videos that can be seen on the channel that bears her name on YouTube. This is why they are one of the top influencers Melbourne has to offer.
2. Nicole Warne
|Instagram Followers||2.1 million|
One of the first fashion bloggers in the country, 29-year-old Warne has developed a reputation as a prominent style force and now collaborates with some of the world’s major luxury brands, including Chanel, Valentino, Ralph Lauren, and Armani. Warne is credited with being one of the first fashion bloggers in the country. Her work as a creative director, brand adviser, and ambassador for high-end companies accounts for the majority of her income. She has been recognized by Forbes as one of the “30 Under 30” most influential persons in the world. This is why they are one of the top influencers Melbourne has to offer.
3. Kayla Itsines
|Instagram Followers||15 million|
Kayla Itsines is a fitness guru from Australia who is active on Instagram and YouTube. She is the creator of the body-sculpting training regimens included in the Bikini Body Guides series. Her Sweat with Kayla app, which helps users organize their meals and workouts, has been instrumental in her fans realizing their ideal physical selves. This is why they are one of the top influencers Melbourne has to offer.
4. Jessica Stein
|Content||Travel | Fashion|
|Instagram Followers||2 million|
Jessica’s Instagram account, which she uses to showcase her love of travel and vintage clothing, makes the case that getting out of your comfort zone is the best way to find out how you want to spend the rest of your life. Her handle is @Tuulavintage. Tuula means “wind” in Finnish, and the way she flows with the air perfectly captures the spirit of the word. This is why they are one of the top influencers Melbourne has to offer.
5. Chris Hemsworth
|Content||Lifestyle | Career | Acting | Travel|
|Instagram Followers||56 million|
Chris Roberts, who was born in Melbourne but grew up in Darwin, started his acting career when he was a little boy. His first major break came at a young age when he landed a recurring role on the Australian serial series Home and Away. Soon after being cast as Thor in the MCU in the early 2010s, Hemsworth made the move to Hollywood and became a bona fide global celebrity. Chris Hemsworth is by far the most popular Australian Instagram celebrity, with 51 million followers and seven-figure endorsement contracts with TAG Heuer and Hugo Boss. This is why they are one of the top influencers Melbourne has to offer.
6. Lauren Curtis
|Content||Beauty | Product Reviews|
|Instagram Followers||1.1 million|
YouTube beauty vlogger Lauren Curtis, originally from Australia and currently 26 years old, shares her expertise in areas including makeup application, hair care, and product reviews. Lauren also has a personal vlog and sometimes does live streams, in which she talks about her life and the things that happen to her. This is why they are one of the top influencers Melbourne has to offer.
7. Helen Janneson Bense
|Content||Travel | Inspirational Blogs|
Helen Janneson Bense devoted over 15 years to become an expert healer and medical naturopath. She maintains the travel, style, and inspiration blog Gypsy Lovin’ Light from Western Australia, where she is now stationed. Her time spent there is also the subject of her writing. She envisions it as a safe haven where people can go to talk about what’s on their minds, find new inspiration, and contribute their own ideas and perspectives. This is why they are one of the top influencers Melbourne has to offer.
8. Calum Von Moger
|Content||Bodybuilding | Fitness|
|Instagram Followers||3.3 million|
With so many dedicated bodybuilding fans on Instagram, it’s no surprise that the fitness industry is a profitable niche on the platform. Calum von Moger is the most well-known name in Australian bodybuilding. His 3.2 million fans are in awe of his remarkable body and striking resemblance to Arnold Schwarzenegger, the three-time reigning Mr. Universe. However, he has diversified into the film industry, with roles in hits like Bigger and Generation Iron 2. Because of his prominence in the field, von Moger was the first bodybuilder to appear in a Gucci ad campaign. This is why they are one of the top influencers Melbourne has to offer.
|Content||Beauty | Lifestyle|
|Instagram Followers||14.1 million|
As the host of the massively popular Wengie channel, Wendy Ayche has a global fan base of video viewers. Her YouTube account is called WengieVlogs, and she uses it to interact with her viewers by providing responses to their queries, taking part in challenges, hosting video tours, and disclosing personal information. This is why they are one of the top influencers Melbourne has to offer.
10. Elise Strachan
|Content||Desserts and Sweets|
|Instagram Followers||3.07 million|
If you ask Elise Strachan, the rendition of “Life Is Sweet” that include a tasty confection is always better. She began her journey toward becoming a viral video phenomenon by creating an account on MyCupcakeAddiction on YouTube. This was the first step in her journey. She will not only keep uploading videos to her own channel, but she has also become a cohost on the popular show Sweet Smarts that airs on the Food Network. This is why they are one of the top influencers Melbourne has to offer.
In general, Melbourne’s vibrant creative scene has given rise to a group of influential locals who are making waves in their respective fields. As a matter of fact, the city’s influencers are in a tight race with Sydney’s. Not an easy task. This means that Melbourne influencers are working hard to distinguish themselves in a crowded field by producing material that their audience will not forget. We hope this information helps you in finding the best influencers Melbourne has to offer.
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